Boost Sales with Professional Product Photography .
We live in a society that puts a great deal of importance on visual presentation. If you are trying to run an online storefront or a physical one, you owe it to yourself to make your products and brand look as good as possible. This can be accomplished through the judicious use of professional photography. Not convinced? Here’s the scoop on why you should hire a pro like me:
Your Products Will Look Newer
If you ever think that investing in professional product photography is going a bit overboard, consider how you behave as a consumer. When you go shopping online, do you favor the item with a clean picture, or one that looks as though it has been run through a washing machine? Thinking like you do when you purchase things will help you make better decisions. Newer pictures represent your items much better than old ones. You need to make your products look as good as or preferably even better than they do in person. But that doesn’t mean you have to use boring white backgrounds all the time. Check out how this company makes their products look good while still maintaining creativity, showcasing their products as they might look in a show-home instead of on the usual white.
This works great if you’re a business that sells used items like cars, used furniture, or tools!
You Can Raise Profit Margins
Professional photography does more than sell more. It also means that you can charge a bit more for the items that you sell. People will undoubtedly pay more for newer items than they will for used-looking items. This is just a staple of the market. Professional photography makes your items look newer; therefore, you can charge more money for them. The increase in your profit margins alone may compensate for your initial investment in the photographer!
See how beautiful this hand-made art piece is under perfect, professional lighting? Miniature Koi Pond by LTeal Creations
Better Photography Equals Better Search Engine Optimization
As search engines get smarter, they are realizing the value of an excellent photo. For example, if an image is recognized as high definition by Google, then that picture has a better chance of ranking highly in the image search results. Images that are ranked more highly in image search results get more visibility. More visibility means that more people will be visiting your site, which will eventually lead to more sales for your business.
These are just a few of the reasons that professional photography can help your business. The investment in a professional photographer is actually quite small, but the return for your effort will be very satisfying. You will never know exactly how much professional photography will help you until you try it for yourself. However, you may be able to get a glimpse by simply looking at your competitors. Note how much better the companies with professional photographers are doing. If you want to experience the same success, then you probably should do the same.
Are you convinced yet? I’m ready for you. Get in touch today to schedule a custom session.